The second wave of Renault's wonderfully controversial "The Megane Experiment" was rolled out this week, with a typographical campaign featuring quotes of their reviews. So far, very standard, except the reviews are from sources such as The Daily Mail, Tory MP's and the The Spectator, and are NOT the campaign's target audience.
One simply says "FURY", another "This Advert Deserves Only Our Hatred". This tongue-in-cheek promotion is designed to attract people who distance themselves from the more conservative aspects of British life, and who can view the original film (rolled out in August) with more of a sense of humour than the disgust it provoked from the right-wing press.
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