As a follow on from my post about the Rapha/Paul Smith collaboration from a couple of weeks ago, here are a few tear sheets from New York brand Outlier's latest campaign. As a bicycle commuter I understand the difficulties you can have trying to pick practical, hard-wearing and yet stylish clothes to wear whilst on the bike, and the people at Outlier have tapped into that niche.
I'll leave you with a little from their "Philosophy" sectiom from the website:
"The sun is rising, the air clear, the city unfolds below you as you reach the top of the bridge. Your legs are spinning fast, heart pumping, maybe you are sweating just a touch. It's a magical feeling of exhilaration and liberation that comes from riding a bike in a city. Inside trains, humans are imitating sardines, while drivers stall and stew in their own exhaust. The cyclist however is completely free, in motion, almost flying, a huge smile wiped across their face.
We firmly believe that the bicycle is the best form of urban transit for the 21st century, and our clothing is designed to make that fact even more true. Your clothing should work as well on a bicycle as it does on the subway or in a car, without shouting to the world "I'm a cyclist." We are a clothing company first, not a cycling company. But we're a clothing company that designs simple, good looking and hard wearing garments for a world where bikes are a part of your daily life."
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