Kronenbourg Ad

BBH has just released this new campaign for Kronenbourg with the tagline "Slow The Pace", featuring a heavily weathered Motorhead playing a slowed down, bluesy version of their classic "Ace of Spades" in a French cafe, to the enjoyment of the locals.

I love this advert, it's beautifully shot, the track is iconic and well thought out, but I can't help feeling the overall mood of the video doesn't match the tone of voice of a light, French lager. To me, this ad has Jack Daniels written all over it, or at least Guinness. The final shot of a pint of almost luminescent 1664 is in no way in keeping with the desaturated feel of the rest of the advert, and I'm left feeling like BBH should have kept this one locked away for another client.

Rooftop Pool

Diageo Ireland today launched their new TV advert for Budweiser featuring a giant game of pool taking place on the rooftops of LA.

Normally I shy away from adverts that over-rely on CGI, much preferring when companies take the time to actually produce their advert from real props, however in this case I feel a little bit of TV trickery would have improved the ad no end. The pool cue the men are using is massive, and the actual pool table seems comparatively small and cheaply produced and because of this (and an obvious difficulty in keeping the spot to 30 seconds) what could have been a great advert has left me feeling a bit cold, and unimpressed.

Household explosives from a simpler time

So as November 5th draws closer and the rules about selling gunpowder and bombs to the public are relaxed in the name of a failed terrorist plot and a horrific act of capital punishment, I thought I'd have a look at some classic firework packaging, and came upon this link to the Firework Heritage Museum, and their display of "pre-British Standard" bangers.



The site is well worth a look, the packaging is a masterpiece in getting maximum impact from 2-colour printing, and the vintage typography might as well have a banner saying "graphic designers; rip me off now!" on it.

This Is Weetabix, 86

Joie de Vivre!

The second wave of Renault's wonderfully controversial "The Megane Experiment" was rolled out this week, with a typographical campaign featuring quotes of their reviews. So far, very standard, except the reviews are from sources such as The Daily Mail, Tory MP's and the The Spectator, and are NOT the campaign's target audience.

One simply says "FURY", another "This Advert Deserves Only Our Hatred". This tongue-in-cheek promotion is designed to attract people who distance themselves from the more conservative aspects of British life, and who can view the original film (rolled out in August) with more of a sense of humour than the disgust it provoked from the right-wing press.

Schweppes "Leopard" Ad

Whilst this advert is undoubtedly well written and amusing, the associations Schweppes Tonic Water shares with alcohol means this advert seems to promote irresponsibility and reckless decision making in such a way that it could easily be taken as satire if it wasn't attempting to sell the very product it would be lampooning.

Well, we all make mistakes after a Gin and Tonic...