Channel 4 Branding 2010 from ruddstudio on Vimeo.
Rudd Studio has just completed their Channel 4 brief to redesign its on-screen idents, whilst incorporating the existing multi-bar 4 logo.
Rudd has constantly been updating the work they did 5 years ago, where they first introduced animation to the channel, and this years rebrand sees a slightly calmer tone of voice, and an interesting split screen animation displaying the logo from two different angles, a clear nod to the channel's history of producing cutting edge programmes looking at topics from an alternative perspective.
The work consists of a whopping 100 one-second stings, and several longer, photography based idents.
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